If a fitness superstore is not for you, specialized shops, many of which may deal in a specific sport, may be the option for you. At this type of store, you are going to find more knowledgeable sales people that have had more extensive training in the operation of their equipment.The benefit is you will be speaking with an individual that is very knowledgeable about what they are selling you. They should be able to answer all of your questions and practically train you on the use of your machine. The negative is the sales pitch will be harder and you may feel pressured. You may be dealing with an employee or shop owner that has a personal stake in the sale of your machine. If you have made the decision to buy, this will not be a problem.